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October 2, 2015
By: DAVID SAVASTANO
Editor, Ink World Magazine
R. R. Donnelley & Sons Company showcased its portfolio of direct response communication products, services and solutions at &THEN, the Direct Marketing Association’s (DMA) annual event in Boston, MA. RR Donnelley will feature tools that help to improve customer engagement, increase customer loyalty and elevate direct response ROI. “With today’s always-connected consumer, brands need breakthrough campaigns that capture attention, encourage desired behavior and build new levels of cust...
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